One activation, three views inside the app. The brand's guest is immersed in the experience, they play the branded game, and a gift they keep. The agency finally gets numbers, meaningful data, on what it ran. The brand learns who the event actually reached, acts to improve, or now has proof to renew.
This is the warehouse: what Joyly owns, what is committed to an open event, and what came back. Every figure is computed from the movement ledger, so an allocation made in Plan lands here the moment it is written.